March 12, 2008

TV Commercials

I realized that watching TV can be a very stressful process. Back in India we were shown glimpses of our favourite shows in between numerous ads about various products ranging from toothpaste to designer saris, cooking oil to latest cellphones, etc etc. We even had the ads about the so called "mineral water" produced by the leading alcohol manufacturers. All these ads were spiced up with great jingles and the latest hit actress dancing to the music.

Here in US the major advertising segment is medicines, more medicines and even more medicines... They start with depression, restless leg syndrome, bipolar disorder, acne, seasonal allergies, immunization against cancer................ List goes on... Add any other health problems that you are reminded of. The funniest part is the long list of side effects that may be caused by each of these medicines. Now this is done in such a low tone and with such speed that would put most of the waiters in some local hotels to shame... Some of them even mention loss of life as a side effect... Wow now wouldn't that be perfect? A person dying by taking medicine for seasonal allergies.

By the time we finish watching Law & Order or any other prime time show we would have seen all these advertisements at least twice. I'm not sure why they do this. One good thing though is we don't have too many commercials for alcohols and cigarettes.

Back home I used to complain about all the song and dance routine in most ads... But hey I prefer the song and dance ad any day...

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